If we were looking at this as a business we might begin by looking outside first, as in what is being consumed and how is it being consumed.

I say that because AoS is a hi-fi forum that includes music. But as a general consumer interest one of those is not what it used to be.

It's among three forums that I look at every morning. The other two cover music and hi-fi - and for them music comes first. It feels to me that the liveliest thread in AoS is Spinning Today...

So one message from this would seem to be to expand the coverage of music. That's what's ultimately being consumed.

Back to my first point and 'how', a lot of folks access great quality audio much cheaper than we used to (and hence don't bother with big box hi-fi) because of desktop units and headphones. So another message would seem to be to get into small/mobile hi-fi.

Finally though, while Barry's original question is welcome, I think it's also for us as members/visitors to contribute more. I sometimes wonder where the 'users online' figures comes from, it can't all be bots or North Korean surveillance.

Cheers.