Well, Peter, with respect, you would say that, given that you're an acknowledged SME 'fanboy', and so anything written that's remotely critical of SME makes you bristle (as it also does on pfm, where you jump in and do the same thing, whenever you feel that your 'pet company' needs defending).
Plus, a good friend of yours is a dealer and has given you trade prices on your SME kit, therefore it's patently clear where your 'sensibilities' lie...
I understand where you're coming from, but I'm afraid this situation smacks all too much of someone thinking that they 'know best', when at the end of the day, the only 'best' that matters is what the end user/customer considers as such!
Marco.