the dealer actually has the stuff available to allow you to use those strange things on the side of your head, just to check out how it works, with a range of other stuff, unlike the cottage industry builder. This guy wants you to pay his distribution, and returns costs so that you can hear it. A new entrant into this silly game had better hope retail holds up, can you imagine the carrier costs just to compare a few cd players, amps and speakers properly. Yes Richard, dealers are in it to make money, just the same as you, well unless you are so well endowed with spare time you build for free, in which case more fool you.
The Internet may well change the face of retail, just not yet, and we are not all only price aware, some still value a little extra service. Some retailers give it, some do not, the bad ones should and will go. You also seem to have forgot that to a number of Hi-Fi fans the badge is half the product, it gives willy brandishing rights, and they will pay for the rights.
sod the hi-fi, listen to the music