
Originally Posted by
montesquieu
And the effort to turn lumps of silver into workable annealed wire, and wind it, and select and create decent core material, not to mention the initial transformer design, that's free is it?
To say there's £600 silver in it therefore it's a ripoff is rather an extreme over-simplification. I'm sure no company would want to launch anything that expensive on the market without SERIOUS R&D behind it which is hard to recoup on small volume production.
Market positioning via pricing is also Marketing 101 BTW and your point there about price and desirability is pretty much a given.
But anyway the point I was making was all about artisan vs mass produced construction, you may not like AN but even you would surely concede that not all of their kit, both low volume high and and mass-produced ordinary gear, is made to the same standard (let alone by the same people).
Hi Tom
I think that you are under the spell and you misquote me. What I am saying is that AN use the silver price to justify high costs but it does not even come close to doing so. I have heard AN gear sounding good but they don't even provide decent design and casework for the extortionate prices they charge. The marketing is however very clever. All customers are "friends" so knocking AN has all the appeal of kicking the family dog "I got such a good price". It feels like betrayal and makes changing horses very difficult for incumbent owners.
I know of only one (correction three) UK manfacturers who I would genuinely trust in terms of their pricing and genuine commitment to their quality to their customers and AN isn't one of them.
Kind regards
David
Last edited by tannoyman; 29-11-2012 at 17:25.
Reason: senior moment
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