Beresford Bushmaster DAC

[jandl100]

Stick this one on the shelves of a mainland European High End Hifi Emporium, and folks will think it's a Burmester and you can add a couple of zeros on the price tag, Stan.

[The Grand Wazoo]

That's exactly what crossed my mind when I saw that Jerry!

[Darren]

One word, foreshortening.

The Beresford Foreshortening sq? I dunno. I didnt much care for Bushmaster but Foreshortening seems even worse. Dont you have something to do with brand management? How did you get that job then?

[barry-potter]

well, for me, looks wise, i much prefer the werner efforts, i think they are more stylish, especially the use of the symbols.

how many people want an iphone because they think it looks good? well if you have a product that looks good and sounds good then you are onto a winner (hopefully). of course saying that i'd still buy the bushmaster if it sounded good but looked like a bucket of shite.

[Marco]

The Beresford Foreshortening sq? I dunno. I didnt much care for Bushmaster but Foreshortening seems even worse. Dont you have something to do with brand management? How did you get that job then?

Lol... Simon's being a bit too cryptic. I wish he would just spit it out and say what he means!

Marco.

[DaveK]

FWIW my 2 penn'orth,
One problem with retaining brand identity is that, if carried too far, it can 'date' the product. Keeping the Beresford logo in it's original (usual) form is a good thing in my view but retaining the general design features of the original DACs is perhaps not so good, tending to 'date' them in the past.
Taking cars as an example, most of them retain some long cherished link to the past, Ford's name scroll, Rolls' R-R, Mercedes 3 point star etc but larger features were dropped as the product evolved, e.g. Vauxhall's signature bonnet flutes.
If I were Stan I would go for Werner's design with symbols and colours rather than lettering, but retain the Beresford logo. Stan is not a one product operation and further products will evolve we all hope. Werner's basic design principle could be the start of the new design basics and product identity could be built up from this base. IMO it has the advantage of looking modern and will therefore stand the test of time for the foreseeable future (rather than looking increasingly dated), will be recognised universally for what the symbols mean (Stan exports all around the world, not just the areas speaking English or using our scripts) and has the advantage of being and looking as though it has been professionally designed by someone who knows what he's doing, which it has. Take advantage of the effort that has been put into it by the ad hoc committee lead by Werner - be silly not to IMHO .
Cheers,
Dave.

[StanleyB]

I am not stuck to the logo design, so any creative suggestions are most welcome.

[Mr.Ian]

just noticed that the Bushmaster is now showing on Stan's web site

http://www.homehifi.co.uk/products/TC-7530DC.html

[Russell Turner]

Aye just got an email from the man himself asking if I was still interested... Do bears do the proverbial in the woods?
Of course I am still interested Stan!

Russ

p.s. I like the aluminium symbol flavour of the DAC

[The Black Adder]

Can anyone actually hear me?