Beresford Bushmaster DAC

[Clive]

How about dropping the 1 2 3 4 and placing Optical Coxaxial where the numbers were? Users can refer to Optical left or right / Coxaxial left or right. Further simplification.....

[Jamtoast]

Jamtoasts changes with my revisions

Like!

And here's my last crack at it:


Now time for me to go to bed.

[Werner Berghofer]

Clive,

How about dropping the 1 2 3 4 and placing Optical Coxaxial where the numbers were?

I suggested this a few pages earlier in this thread. Stan thinks the numbers are required.

Werner.

[Canetoad]

No, I don't agree. Using the same font as in the logo (which is often a customised design in the commercial world) violates the rule that the corporate logo is always sacrosanct. I had lots of marketing training when I was with both NEC and Xerox and both those companies came down on anyone misusing the logo in any manner like a ton of bricks. Horrible instances of the 'X' logo in Xerox being used as the first letter in the distributor's name, or the stylised font in 'NEC' being used for other words.

So I think that the 'Beresford' logo and 'Bushmaster DAC' text are correctly shown by Stan in different fonts.

I agree. Beresford is a trademark, so should always be treated as a graphic rather than text.

[Gazjam]

And in silver?



and alternative text (better?)

[jonnyd]

And in silver?

Really like this, great design best one yet IMO, it's clear, neat and professional. Works really well in both black and silver....silver still gets my vote though, can't wait now whichever it ends up as. I think it's very special to be able to get this kind of preview and input/comment on a products design.

[Gazjam]

all good ideas Werner.

Graham:

• This is not the original Beresford logo. Think about the further consequences: Web site, business letters, business cards, other audio equipment from the same manufacturer …

• Although – with the exception of “Beresford Audio” – only fonts from the Helvetica family are used, I think there are too many font variants.

• The placement scheme used for the descriptive words and their corresponding elements is inconsistent. This creates a lot of unpleasant visual agitation and noise. “Auto” is placed above the red LED, “Optical” and “Coaxial” are placed below the LEDs, the headphone icon is located on the right side of the jack.

• Almost the complete text is centered, but the description “24/192kHz Fully Passive DAC” is aligned flush left. Don’t want to sound picky, but there’s a blank missing between “24/192” and “kHz”. Also I think that this description is dispensable, but I feel under no circumstances should it be placed immediately below the “On/Off” button.

• I still don’t like the use of an uppercase letter as first character in the descriptions. Is this the Holy Bible? Then I don’t understand why “ON/OFF” is set in uppercase letters only, but for the other words mixed case is used.

• I don’t like the appearance of the model name BUSHMASTER. I think similar to the Caiman front plate a semibold italic Helvetica variant (or another semibold, non-serif, maybe slab-serif typeface) in mixed case letters would look better.

• The circular pits around the LEDs, the “Select” button and the headphone jack are different in size and depth. I see the technical reasons for this, but I feel the front plate would look better without these pits.

• I think instead of the black/gold colour scheme (gold on the headphone jack and the edge of the volume knob) a combination of black/metal or black/aluminium would work better. The four blue/green and the one red LED still make me unhappy.

• Don’t like the inconsistent mixture of icons and descriptive text. Either use icons for all, or words for all. Guess an icon-only solution would work better. The “Beresford” logo and the model name would be the only words in this variant.

• Better use a simple dot on the volume knob like on the the TC-7520 and the Caiman DAC.

No offense,

Werner.

[Gazjam]

That is very true but its not very nice to say things like that to Lee - he can't help living in Somerset .

Sorry Lee, I can only apologise for my rude ex-friend from the uncivilised north of our island .

Dave.

nice deflection there Dave, see how quick you'd daub someone else in it????

[Gazjam]

Taking Jamtoast's horizontal line approach, change of position of the headphone graphic....

Think it works better in this position?
The power and source buttons are now "grouped" according to function and stand alone.
Headphone graphic now separate and lines up with source LEDs.
The socket now "framed" either side...adding to a strong horizontal which carries the eye across the front of the Dac from the gold Source button to the headphone socket.
Works better now imo.

[Clive]

The silver looks so much more expensive.....if only the 1 2 3 4 could be dropped, they really are superfluous clutter.