Originally Posted by
Peter Galbavy
It's all about advertising revenue. All of the points above can be explained once you take advertising revenue to be the PRIMARY driver, and not the notional subjectr of any review magazine. It's also why they are dying. The cover date "problem" is the push to get more money from the advertisers earlier and once you move to a 13-month annual cycle it gets difficult to get back to reality. The problem is that the 13th issue never arrives
A large proportion of sales of review magazines are traditionally driven by seasonal factors and Christmas purchases are of course a big part of this. Having rehashed reviews, awards and summaries allow you to push the issue to advertisers. Take advertising revenue as the movtive to anything they do, rince and repeat.
Am I being to cynical ? I prefer being known as a realist.
thats why hi fi critic is one of my favourites and has no advertising
ou might slip, you might slide, you might
Stumble and fall by the road side
But don't you ever let nobody drag your spirit down
Remember you're walking up to heaven
Don't let nobody turn you around
… Walk with the rich, walk with the poor
Learn from everyone, that's what life is for
And don't you let nobody drag your spirit down
Eric Bibb
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