Quote Originally Posted by Chris Frost View Post
Isn't that just marketing by a different name?

Nope it is community - people.

Example the number of students at facebook that has recently caused HBOS to change policy because the community got together and outed them over stitch up student loans.

Marketing is a "think" and the individuals are corporate shadows, no longer real people. Robots of the "never mind the taste sell the sizzle" culture. Image is more important than reality "think".