Quote Originally Posted by Marco View Post
You're missing the point Neil...

If it's already been agreed that both partners are willing to accommodate the separates system (speakers included) in their lounge, they can afford it and agree that it sonically outperforms their iPod-based set-up, and they don't really need the 'facilities' of the iPod-based system as they're just into enjoying music, then why wouldn't they buy it? The shops are still selling plenty of CDs!

People often buy new technology out of ignorance just because it appears to be the 'latest thing', not because it's necessarily what they really want.

Of course, one has to find the right customers in the first place, but I believe that they're out there - and out there in significant numbers. They just don't know it yet! What was demonstrated in the video is just the tip of the iceberg.

Marco.
I agree that they do exist, but finding them, thats the trick.

Problem is these type of buyers don't read the audio/video mags, they don't frequent forums. The mainstream mags and press don't feature those types of articles very often. It would take a massive, consistent and sustained effort to educate people involving all the press and media. This would cost a small fortune and require unity.

One of the biggest issues/problems is the so called experts in the media peddling lies regularly...Dab's better than FM, theres no difference in non compressed digital audio to compressed etc, etc.

We would need the likes of the gadget show to do quality audio reviews regularly (last time was 5 years ago..the Linn test) and get the entire audio industry to form one body to promote quality sound at many price points..petty politics would have to be abandoned. Sadly I can't see that happening can you ?

Quality audio must once again become something to aspire to...something it hasn't been since the late 60's early 70's.


Regards D S D L