The Mike New Technics Bearing

[Marco]

Exactly, as has been said before, Mike needs to join some other forums and promote his bearings to Techie users there and be more proactive in advertising his products. Although AoS is seen by many as the 'home' of the Techy, there are still plenty of other places where people use modded Techies, and where he would get some business.

In the UK, Mike should, at the very least, join Pink Fish Media, and in the States, he should be a member of AudioCircle and AudioKarma (amongst others). It's at the stage now for Mike that if he wants it (more business), he needs to chase it, as (I'm sorry, Mike) the days of business just falling into his lap, from AoS, are over....

Marco.

[Mike_New]

Hi Mike,
I am probably as well known for my bearings and platters as anyone could expect, considering that it is a very botique market.
My Bearings are distributed practically all over the world from Moscow to Montreal and the Asian countries.
This forum is probably the most well known for it's contribution to the SL1200 cause.

[MikeMusic]

We often used to have so much print work we could barely handle it.
90% of our work being recommendation and people moving to new companies, pharmaceutical companies being most of that.
Recently there was a big change to new drug submission work where most of it swapped to CD. This is not good news for a printer !

I'm looking at beefing up our web presence as well as other ideas to get people to find us easier for our speciality. We are very much in a niche

You cannot rely on AoS for 90% of your work - even though it is the best place to be !

Look at SEO for your website.
Make it,
horror of horrors
more sales oriented, or even just put down words to appeal to punters who want to make their deck sound better
Just trying to help

[Mike_New]

Hi Mike,
I hear what you are saying, but what maybe you should know is that a large number of sales have come from people outside of AoS (in Greater Europe the States and Asia), members of other forums as Marco has sugested; many of whom have subsequently joined AoS for further advice. A proportion have also come directly from my website. Sales have steeply declined for another person who supplies upgrades for the SL. The economy does not help at this time either.

[MikeMusic]

You can imagine printing has been hit harder than most as so much goes electronic.
I'm looking at improving our exposure with SEO. I think it will work.
Trying to work out the words and phrases prospective customers search for is an interesting job.
Should pull a few more people into your web site if you can work out what that is

[MartinT]

We do that all the time, Mike, it's a constant battle keeping our website above our competitor's in the Google rankings. Alternative Text for each photo helps a great deal, but you can't beat new and amended pages if you want the search engines to see daily activity.

[MikeMusic]

We do that all the time, Mike, it's a constant battle keeping our website above our competitor's in the Google rankings. Alternative Text for each photo helps a great deal, but you can't beat new and amended pages if you want the search engines to see daily activity.

Do you do that yourself or use an SEO specialist ?
Is there a simple "how to do SEO" somewhere ?

[Frankyc2003]

but you can't beat new and amended pages if you want the search engines to see daily activity.

Indeed.
Mike, your webpage still says you have 14 bearings 'in stock for immediate dispatch'!
I know why you are doing it from a salesman's point of view. You don't want to show an empty shop. It does make sense.
But on the other hand prospective buyers will be disappointed to realise there is no bearing in stock, and that there won't be for a while...
It is a 'Catch 22' situation. But honestly, why don't you update your page as suggested above... you might even ask people for deposit directly on your webpage and you might get the needed cash for manufacturing the bearings again.
On the subject of updating, why not creating a 'Customers Feedback' section on your site. I am sure all of us lucky owners of a bearing will be happy to chip in with a nice line or 2...

anyway, these are just suggestions...

On the subject of SEO, this is an interesting read
http://www.huffingtonpost.com/jayson...b_3403393.html

Cheers

[MartinT]

No we don't use SEO specialists as most of them are taking money for doing the bleeding obvious.

No simple 'how to do' as far as I know, but lots of opinions on the web as with anything.
It's really about content and new material.

[Mike_New]

Indeed.
Mike, your webpage still says you have 14 bearings 'in stock for immediate dispatch'!
I know why you are doing it from a salesman's point of view. You don't want to show an empty shop. It does make sense.
... you might even ask people for deposit directly on your webpage and you might get the needed cash for manufacturing the bearings again.
On the subject of updating, why not creating a 'Customers Feedback' section on your site. I am sure all of us lucky owners of a bearing will be happy to chip in with a nice line or 2...

anyway, these are just suggestions...

On the subject of SEO, this is an interesting read
http://www.huffingtonpost.com/jayson...b_3403393.html

Cheers

Hi Francois,
You may find this to be unbelievable, but I have not left my website with 14 bearings to attract sales.
The simple reason is that I cannot contact the person who put the web site together and is presumedly still hosting it!!!!!!
I have repetedly sent him emails but he does not respeond. He took responsibillity for any editing I required. The deal was that I would provide him with one of my ETP platters at a good price if his web site design brought in sales for me.
People have indeed complemented me on the design but at this time I cannot make any changes.
To be honest this situation is becoming a problem for me.
Maybe you can help me Martin? the site is hosted in the UK, but who controls the host equipment?