In my opinion, based on the assumption that stan would like to reach a new, wider audience (and why wouldn't he?), the homehifi and Beresford.me websites need to be addressed.

With respect to Stan, there is no continuity of design between the two sites and the products; essentially no company identity or brand identity if you like. The Beresford logo only appears on the websites on product images themselves.

Personally, I don't understand why there are two websites at all. There seems to be a conflict of design between them and this can only be confusing for the consumer.

Now would be as good a time as any (on the eve of a new product launch) to redesign or at least rethink the website along with the Bushmaster to achieve a more consistent identity for the company, and the product.