Beresford Bushmaster DAC

[The Vinyl Adventure]

I just don't think it suits the logo Werner ... It's not miles out it's just a little "hard" and larger brand for the feel I get from stans brand ...
Therefore the pretence for me is in the fact that it looks as though it's trying to be a bigger brand product ... Less cottage industry ...
Not that that would be a problem ... But IMO it would need a new logo for it to work ...

[The Vinyl Adventure]

Maybe a re-brand is what Stan needs ... The new product has the appearance of a higher end product than previous products ...
Another solution maybe to remove the logo from the front altogether ... Not a conventional solution but "bushmaster" is a strong enough product name to be used without the brand name to back it!
This wouldn't work if it was called somthing like an "m20" of course but IMO stans recent product name choices are solid enough to do such things ...
Beresford and the "24/192 passive blah blah blah" stuff could go on the back of the box ... Leaving the front panel to just have "Bushmaster" and the control symbols on the front.
That would make a strong statement ... But it might be more of a risky course of action in terms of brand recognition from outsiders ...
Of course stans product is never on shelves in shops ... So it might be doable ...

[webby]

Cottage industry:
'An industry where the creation of products and services is home-based, rather than factory-based. While products and services created by cottage industry are often unique and distinctive given the fact that they are usually not mass-produced, producers in this sector often face numerous disadvantages when trying to compete with much larger factory-based companies.'

[The Vinyl Adventure]

Why not mock that up Werner?
Maybe use a more solid font for bushmaster ... Something more more solid lines to match the little icons you have used

[The Vinyl Adventure]

Cottage industry:
'An industry where the creation of products and services is home-based, rather than factory-based. While products and services created by cottage industry are often unique and distinctive given the fact that they are usually not mass-produced, producers in this sector often face numerous disadvantages when trying to compete with much larger factory-based companies.'

I don't think Stan is technically a cottage industry .. But there is certainly a feel of it ... You wouldn't get naim asking members of a forum to help design thier product front panel

[Jamtoast]

I for one much prefer Stan's original offering and really can't believe that this has run so far - Stan you appear to have the patience of a saint!

Sound quality for me every time.

+1

After all this Stan probably won't change a thing - but hey, we've all had fun playing designer either way.

That said this discussion has got me trawling through my font collection (1270 of them). Made it through about 600 before the word 'Bushmaster' started looking incredibly weird. Can continue if anyone is interested. Have been playing around with 'Beresford' as well but before I post those it would be good if Stan gave an indication of whether he would consider change to his logo - probably not I suspect which would be completely understandable.

Bear in mind these are out of context and some of the serif fonts probably wouldn't work with the existing Beresford font.

Below are the ones that jumped out at me as I skimmed through (although already don't like a few of them now I look back!). I threw in a few comic fonts for fun - ones that kind of said 'sharp toothed predator' to me.

Bear in mind the weight, tracking, kerning, size etc can all be infinitely adjusted - it's the feel of the font that I'm exploring. What does the font say about the device?

(The names of the fonts are in the filename).

[sq225917]

One word, foreshortening.

[Marco]

I agree that the font/typeface for "Bushmaster" needs refining somewhat, as the current proposal is a little too 'matter-of-fact'. Of the selection above, I like this one:



Marco.

[Canetoad]

+1

[The Black Adder]

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