Pet Hates........or FFS

[Marco]

Marco, I can picture you in your retail days, walking round the store with your handful of mix tapes. And in your work suit with the shoulder pads and the sleeves pushed up to your elbows

Ha - you're not far off, mate!

I was both a hard worker and very good salesman, thus respected by the management, which is why I did well during my time there, before being promoted to department management.

I had a great rapport with the store manager (who by chance was a mad Celtic fan), and who used to move me around into departments that were underperforming and not hitting their targets, especially during sales periods, and I'd try and turn things around.

And no, unfortunately I never got the chance to 'kick butt' in the lingerie department, however that didn't stop......no we won't go there!!

Marco.

[Marco]

So true. If you are over fifty, with a dodgy back and an aversion to screaming kids, then it's not the place for you.

I wouldn't know, as I've NEVER been in one! And that situation is unlikely ever to change. As for screaming kids, Del and I wouldn't eat anywhere where there was such. We like quiet, relaxed places, where we can hear each other speak.

Marco.

[Macca]

macdonalds is comfortable and pleasant for its target audience. .

No it isn't, it is designed to be uncomfortable for everyone, especially the target audience! If you don't believe me go in one and hang about for an hour and watch how quickly people of all ages are in and out. This isn't a secret or my pet theory, they spend a lot of money and do a lot of research to get that effect. Not just McDonalds obviously but they were one of the pioneers.

[Pigmy Pony]

Well I heard that you put the 'linger' into 'lingerie department', and that you did go there. A lot.

[Macca]

https://www.marketwatch.com/story/ho...ore-2018-03-23


Of course, McDonald’s — which did not respond to requests for comment on these strategies — isn’t the only restaurant that uses these techniques. Food retailers try everything from menu fonts to the color of the walls to influence how much a customer eats, how their food tastes, and how long they stay.

[struth]

No it isn't, it is designed to be uncomfortable for everyone, especially the target audience! If you don't believe me go in one and hang about for an hour and watch how quickly people of all ages are in and out. This isn't a secret or my pet theory, they spend a lot of money and do a lot of research to get that effect. Not just McDonalds obviously but they were one of the pioneers.

Families and kids, plus teens sit in them a lot; they dont linger long after eating as, as you say there is little to do once youve eaten, but that as you say is deliberate as they only have a few tables and it is "fast food". But I wouldnt even stay long enough to eat it.... You and me are catered for at the carry out or the drive thru.

[Macca]

Well I heard that you put the 'linger' into 'lingerie department', and that you did go there. A lot.

[Macca]

. You and me are catered for at the carry out or the drive thru.

And we all know what they do to you at the drive-thru...


yes a lot of people prefer to eat it in their car than go in. Because the interior of your car has been designed to be a psychologically pleasant environment - so the exact opposite of Maccy D's.

[Marco]

It's subliminal! Most people don't notice how awful it is as you rightly say. But it still gets them in and out more quickly. By uncomfortable I mean the environment is deliberately made to be psychologically uncomfortable. Not that they have spikes sticking out of the seats or something.

Ok, you're saying it's subliminal, but exactly how is the environment designed to be "psychologically uncomfortable", and how would you know whether that approach was successful, as the fact that somewhere is busy/making a good profit might simply mean that customers are actually ENJOYING the whole experience?

And if they're enjoying the experience, by definition it can't be psychologically uncomfortable.

A McDonalds is what it is: the environment of a commercial food chain. The same as that of 1000s of others like it. It's as comfortable as it can be, based on the business model, type of product being sold and target clientele.

They want a car park that always has spaces available. Not an empty car park. And they don't want you to have to drive around too long looking for a space. The quicker everyone is in and out the less likely it is that the car park will get full or close to full.

Well, clearly the plan isn't working, because most supermarket car parks in busy towns are nearly always full!

Marco.

[walpurgis]

And we all know what they do to you at the drive-thru...


yes a lot of people prefer to eat it in their car than go in. Because the interior of your car has been designed to be a psychologically pleasant environment - so the exact opposite of Maccy D's.

You wouldn't say that if you'd been in one of my brother's cars. The interior always looks as though he's been carting livestock about.