Calm down, daftee! They might be massively into it NOW, but it's not traditionally part of their culture. That was my point

And when I go abroad, I like to eat and drink what is traditionally part of a country's culture [do as the locals do, and I don't mean the 'hipsters']. I'm Italian, so I've 'been there, done that and bought the t-shirt', when it comes to coffee, so personally it would hold ZERO interest for me in somewhere like Singapore. I'd want something 'out there' that I've never had before.

However; I totally 'get' why Adam enjoyed his in the circumstances he explained

Marco.