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Brand names? Not a problem!
Owning an embarassing plethora of DIY amps, me and my audio pals sort-of invented a code, nothing special, it's a joke, but... we call our projects with friend name who made or tuned, who gave the haviest foot, better "finger" print to circuit or aesthetic... i.e. - Gianni's transformers-coupled WE300B are leaner than Franz's Partridges/WE300B... Eugenio's RE-604... nice.. well, you got the idea.
After this little, cheap, humble, revolutionary "naming", we sort-of gave a new dignity to these painstakingly assembled, tuned and lovingly listened and cherished handicrafts.
As we're all aware, humanity and culture are greatly word-sensitive, and "no-name" is blamed per-se. Try to call your partner: (using a gruntly voice) "hey, woman!"... 
DIY, seems sub-culture, but it's a little better, as it defines an area, at least... but a "Franz's WE300B" sounds (it indeed do!!!) much, MUCH better and makes a world of difference, don't you?
Stefano Bertoncello
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