Beresford Bushmaster DAC

[sq225917]

At the price and margins Stan works at there's just no wiggle room to use casework that isn't off the shelf. It would end up being 50% of the price, which is all too often what happens with many manufacturers. I think Stan understands his customers pretty well. There may well be some room for higher priced, more conceived casework designs within his line up at some point in the future, but for now, in a recession, he's 100% right to continue his pure VFM focus.

[Gazjam]

Gary,



I don’t think so. Recently I asked you kindly to describe in a few words the “Beresford brand identity”. Instead of answering my request, you suggested to have a look at Stan’s gear and as an additional bonus you provided a link to Wikipedia — fortuntately at least this link worked. So far the only person obviously found worth doing trying to describe his feelings and perception of Beresford products and their philosophy was Hamish.

Actually you seem to have no idea about this legendary “Beresford brand identity”, but one thing you know for sure: It has to be kept intact and alive, and my design proposals just violate it.

You stated “its best to keep the design simple, clear and to the point”, and I felt free to match what you call “simple, clear and to the point” with photos from products which actually are designed this way. The prices for these products still are very reasonable and fair, but it’s obvious that their visual appearance is in a complete different, much higher league. By looking at gear designed like this, one expects that it also must be sounding excellent. In contrast, when looking at a big part of British HiFi gear, one wouldn’t expect more than just the power indicator light starting to glow the moment the unit is being powered on — assumed of course a matching, high-performance PSU in the size of a brick is used.

To exaggerate this a little bit: certain British audio gear may sound very good, but it looks and feels as if it had been designed and assembled by amateur electronics handymen working from the garden shed. Their gear’s probably superior inner life is not recognizable from the outside, and more sensitive people might not feel invited to give gear looking that nasty even a try.

To Jerry aka “Jandl100”: Please note that the company name is Schiit. I’m convinced that even in a few years in the future their case designs still will be outstanding, excellent and reduced to the maximum. Simple, clear and to the point, as Gary aka “Gazjam” likes them to be, but unfortunately failed to demonstrate in a convincing way with his own proposals.

All just in my humble opinion, of course.

Werner.

Language barrier my arse...
this guys hilarious.

not playing Werner sorry.

[jandl100]

Language barrier my arse...
this guys hilarious.

not playing Werner sorry.

+1

... Stan's gear is good - why would he want it to look like Schiit?

[jandl100]

At the price and margins Stan works at there's just no wiggle room to use casework that isn't off the shelf. It would end up being 50% of the price, which is all too often what happens with many manufacturers. I think Stan understands his customers pretty well. There may well be some room for higher priced, more conceived casework designs within his line up at some point in the future, but for now, in a recession, he's 100% right to continue his pure VFM focus.

+1

[DaveK]

Guys, or should I say children ,
Let's keep this discussion civilised - we are all interested in responding to Stan's request for suggestions, not in another objective/subjective sort of hassle.
We are all entitled to our opinion, when it comes to belittling other's opinions just to bolster our own, it's playground stuff, as is deliberate miss spelling just because we know it irritates the other guy - surely we are all a bit 'bigger' than this. I think we may need the equivalent of a 'naughty corner' if this continues
Just my opinion.
Dave.

[Jamtoast]

Wow. Getting hot in here.
It has been great floating design suggestions, but might I suggest that given the price vs sound quality of Stan's gear most of us here would buy it even if it looked like this:



“It is a curious fact that people are never so trivial as when they take themselves seriously.” Oscar Wilde.

[Macca]

I think there is a serious dichotomy here that needs expolring further.

In short there are the people who want beutiful looking products and are prepared to pay the extra required to make them beutiful. Werner, for example.

Then there are the people who want exactly the same product in terms of quality of function, but are not prepared to pay extra to have it look beautiful.
Me, for example.

Both positions are valid, so it would seem that the ideal for a manufacturer would be to produce two versions of all products. Imagine a Croft Micro Basic that looked like a Chord for example, but that cost £1500 instead of £400.

[webby]

In my opinion, based on the assumption that stan would like to reach a new, wider audience (and why wouldn't he?), the homehifi and Beresford.me websites need to be addressed.

With respect to Stan, there is no continuity of design between the two sites and the products; essentially no company identity or brand identity if you like. The Beresford logo only appears on the websites on product images themselves.

Personally, I don't understand why there are two websites at all. There seems to be a conflict of design between them and this can only be confusing for the consumer.

Now would be as good a time as any (on the eve of a new product launch) to redesign or at least rethink the website along with the Bushmaster to achieve a more consistent identity for the company, and the product.

[jandl100]

Wow. Getting hot in here.......

“It is a curious fact that people are never so trivial as when they take themselves seriously.” Oscar Wilde.

Nah, just a little 'wet Sunday morning' teasing. Just meant in a spirit of fun.

Stan can double (or triple) the RRP to put it in some image consultant-designed Kool Kasework if he wants - I reckon that's what it would mean.

[Gazjam]

Gary,



I don’t think so. Recently I asked you kindly to describe in a few words the “Beresford brand identity”. Instead of answering my request, you suggested to have a look at Stan’s gear and as an additional bonus you provided a link to Wikipedia — fortuntately at least this link worked. So far the only person obviously found worth doing trying to describe his feelings and perception of Beresford products and their philosophy was Hamish.

Actually you seem to have no idea about this legendary “Beresford brand identity”, but one thing you know for sure: It has to be kept intact and alive, and my design proposals just violate it.

You stated “its best to keep the design simple, clear and to the point”, and I felt free to match what you call “simple, clear and to the point” with photos from products which actually are designed this way. The prices for these products still are very reasonable and fair, but it’s obvious that their visual appearance is in a complete different, much higher league. By looking at gear designed like this, one expects that it also must be sounding excellent. In contrast, when looking at a big part of British HiFi gear, one wouldn’t expect more than just the power indicator light starting to glow the moment the unit is being powered on — assuming of course a brick-sized, high-performance external PSU is used.

To exaggerate this a little bit: certain British audio gear may sound very good, but it looks and feels as if it had been designed and assembled by amateur electronics handymen working from the garden shed. Their gear’s possible superior inner life and craftsmanship just is not recognizable from the outside, and more sensitive people might not feel invited to give gear looking that nasty even a try.

Nowadays even a small fish in a big pond needs professionally designed cases, web sites and printing matter to reflect the outstanding quality of his products in a credible, convincing way. It’s the Internet age, my dear; the days of the tinker’s weekly buddy meeting at the local pub are over. Schiit started as a company run by only two persons, but had a highly professional web site from day one plus a very clever markting concept. It also helped a lot that both founders are well-known and respected names in the audio business.

To Jerry aka “Jandl100”: As an experienced Webzine Reviewer you certainly know that the company name is Schiit. So what’s the deal with misspelling it constantly? I’m convinced that even in a few years in the future Schiit’s current case designs still will be recognized as outstanding, excellent and reduced to the maximum. Simple, clear and to the point, as Gary aka “Gazjam” prefers it, but unfortunately failed to demonstrate in a convincing way with his own proposals.

All just in my humble opinion, of course.

Werner.

Not hot at all.
just dont appreciate this guy's sarcasm.

anyways, no more from me on this.