So after some experimentation with sub placement and crossover/volume tweaking (of the subs), things have improved.
My system is setup so I use one output feeding my power amp to the main speakers and another feeding a small Class D amp which independently gives signal to the subs. This setup keeps the sub cabling separate from the main speaker cabling which in my opinion makes a very positive difference. It means I can set the volume on the 'sub' amp and the amps themselves to really dial in the crossover effect from the subs. Turning up the volume on the subs obviously increases the db's but keeps a fairly linear frequency increase (as you would expect). Now increasing the volume on amp feeding the subs (past a certain point anyway) also increases the db's but also seems to add some bass texture and depth. I've wound back the volume on the subs and increased it on the amp and things have definitely improved.
In addition to this moving them out into the room an inch, things have tightened up as well as gotten louder.
To be fair I'm very happy with the sound as it has hit that immersive sweetspot. Bass is now much fuller and comes from different places in the room (it is an L&R stereo sub setup) without being particularly boomy. I'm hoping with the addition of the new bass traps and some more acoustic tweaking I'll be closer to where I want to be.
I either need to cover (so I can't see it) or rip the volume knob off the amp feeding the subs as its in the absolute optimum position. Same with the subs to be fair. I remember when I set them up before that I would have to add or remove a couple of notches of volume depending on source material. No longer, it sounds well integrated on everything I tried.
Don't really notice the subs now, except when you turn them off. It's amazing how they seems to release the main speakers which seems to get a huge benefit in all frequencies when the subs are setup correctly it seems.
I'll continue some more experimentation tonight and when my traps/panels are complete.
Cheers