You can't really judge Kimchi based upon a single commercial product. It's a bit like judging all Asian food based upon a Vesta Curry. I would suggest you first see if you like the "Kimchi taste" by making your own paste from a genuine Korean Recipe. If you like the taste, you then need to determine how much fermentation (if any) you like. If you are not keen on the taste of fermented vegetables you can still use the paste as a marinade to flavour food. I mentioned earlier that it tastes great in a Vietnamese Bánh Ḿ style sandwich. I quite like sauerkraut but find the rancid bottled stuff that that often passes for sauerkraut in supermarkets turns my stomach.