Well beauty is in the eye of the beholder - I love the looks of the TD124/II and have three of them. The only 301 I like the look of is the original grey hammertone finish version.
Is the Thorens shown in the picture the new direct drive offering? TD124/III ? And is the arm a revamped BD-12S or a revamped EMT 929? Both are, IMO, somewhat 'agricultural' in their construction and performance, and I would hope and expect the new arm to be much improved.