I think the problem too is that folks these days are more 'mainstream minded' than ever, due to how easy everything has become available to buy on the Internet, and so it encourages both lazy thinking (a mentality of 'if it's not under your nose, it doesn't exist'), and laziness also in terms of it being far easier to click a mouse, and order music from the likes of Amazon, than haul your ass into town and seek out some independent record shops.
I can understand that behaviour, but don't condone it, as it has partly contributed to the death of many a high street... Plus, there's also the factor to consider of how easy it is to get out and about where you live.
I'm lucky where I live, as I can jump in the car and go where I like, and not encounter much (if any) traffic congestion, or difficulties in finding somewhere to park, but if I lived somewhere else where that wasn't the case, or horror of horrors, had to rely on public transport and mingle with the 'great unwashed', to get around, then I might be more tempted to stay put and click that mouse!
Marco.