I prefer the second listing. It's friendlier and gives more information. I used to wor in advertising before buying our restaurant in france and used to train new recruits how to write good copy.
We used a system called AIDCA; Attention, Interest, Desire, Conviction, Action.
pretty sensible and proved to work.
Attention. Grab the readers attention with a headline. New or News are good ones, as are silly ones. Try not to use simply the name of the product. "New Improved" would be better than Arcam CD.
Interest. This is the bit in the ad where you generate a bit of interest -a photo is good.
Desire; Use of descriptive/emotive words is what this bits about. Beautiful, superior, excellent etc etc.
Conviction; This is the bit where once the reader desires the object but needs convincing to buy it. Limited supply, the best cd player you will own blah blah, secure posting, proffessional packing....
Action; Move the reader to a buyer. give as many options to enable the buying/parting with cash as poss'. "Pay by cash, card, paypal, magic beans" is better than "Cash only"
Hope this was useful. I recently started selling on e bay and just whacked items up and described them. Since using Aidca stuff shifts more qickly and for a higher price!
Stupinder Rajpoot III