Yeah I get that. Being Italian (and olive-skinned) I have a bit of a natural tan all year round. Otherwise I'm not big on tans. No offence, but I find the whole obsession with it these days, especially with women, rather vulgar.
Did you know at one time it was frowned upon by ladies to have a tan, as it was considered as common, and so the female gentry prided themselves on being as pasty-faced as possible! ;)
Marco.