further down it says, We only ever consider traditionally reared, grass-fed cattle from the very best British farms. Their low stress lifestyle, natural diet of fresh green grass allows the beef to develop a full, rounded flavour and fine marbling. Gentle walking around the fields builds healthy muscle tone – essential for the best finished texture. The result is world class, richly marbled, flavoursome beef, every single time.
I guess they get the best meat they can find at the right price for them.. Quality seems good tho as it did taste better than any other ribeye ive had.
