Well, Justers, all I can say is that is the POLAR OPPOSITE of my experience with Lidl (or Aldi), and you know my standards and how fussy I am about the quality of the food I eat!;)
Mince isn't something I have much of (although I like it), but when I do, would always buy it fresh from a butcher. Supermarket mince, from anywhere, will always be shit in comparison.
Marco.