Beresford Bushmaster DAC

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Originally Posted by Hamish

It's because they are nice and simple ...
Werner's designs (with respect) are IMO over egging the pudding a bit
Gaz's look like a Beresford too ... They fit the brand

Werner's are trying to fit something to a brand that isn't present in it ... And whilst not bad designs just don't fit with the logo or the "feel" I get from the brand

IMO to go with Werner's look an entire rebranding process inc logo would be required ...

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Popped back in to catch up....busy busy!

With respect to Werner I have to agree with the above.
I think its important to keep the Beresford brand identity.
Stans oiginal design was fine imho, it just needed a few minor tweaks with the graphics.
Agree with Marco though, silver power button the silver case.

Over egging the pudding and making changes for changes sake I feel.
Its a small dac - imho its best to keep the design simple, clear and to the point.
AND....lets keep it Beresford!!




Good effort guys

Gary,

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Originally Posted by Gazjam

I think its important to keep the Beresford brand identity

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may I kindly ask you to describe that brand identity in a few, simple words? Who defined it originally? Stan?

Many thanks in advance,

Werner.

P.S.: Why does the link to your website not work?

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Originally Posted by bobbasrah

423 posts in 6 months on the sound of a future DAC:scratch:
286 posts in 6 days on what it should look like:eek:

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No ones heard it yet ... They have seen it though ... And been asked about the design ... You wait til people get their paws on the thing!

I find it slightly strange that the Beresford logo is entirely absent from Stan's website(s).

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Originally Posted by Werner Berghofer

Gary,

P.S.: Why does the link to your website not work?

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I pointed that out the other day and received a reply:
"my website being rejigged at the moment'"

deleted by request

Quote:

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Originally Posted by Werner Berghofer

Gary,



may I kindly ask you to describe that brand identity in a few, simple words? Who defined it originally? Stan?

Many thanks in advance,

Werner.

P.S.: Why does the link to your website not work?

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I would though say that the logo on the dac is understated and simple ... The look of his previous products reflect thier cottage industry routes.
There is no pretence, it's just simple and to the point
Somthing that is equally reflected in the brand it's self as well as the products
Stan him self, the product, his ethos and brand all reflect (for me at least) somthing that is not trying to be somthing that it isn't ... Quality, but affordable quality!
If that makes sense?

I would doubt a brand has really been defined ... Stan? Do you have branding guidelines? It doesn't strike me that it is the sort of brand that they are required ... And would probably be an unnessasary expense for a company like stans.
In this instance the brand and brand "feel" has come from the product and product ethos

Quote:

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Originally Posted by Werner Berghofer

Gary,



may I kindly ask you to describe that brand identity in a few, simple words? Who defined it originally? Stan?

Many thanks in advance,

Werner.

P.S.: Why does the link to your website not work?

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Hi Werner,

look at Stans previous Dac models....thats his brand identity.
As its Stans company its probably his.

Some useful reading?
http://en.wikipedia.org/wiki/Brand

My website is being reworked (by me) at the moment hence link not working.
If you want to know anything just ask :)

*Edited* (thanks jan)

Hamish,

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Originally Posted by Hamish

There is no pretence

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where’s pretence in these front plate layouts?

http://www.berghofer.com/photos/gear...ns_black_2.gif

http://www.berghofer.com/photos/gear/7530_future.jpg

Puzzled,

Werner.

It has been decided that neither your panel designs nor my adaptations of the same are up to scratch Werner. Bow out gracefully my friend, I have... ;)