ah yes, but they have skins on them, and if little johnny sees skins he wont eat them... little johnny doesnt like depriving a potato of its skin. so we get fries instead.. no skins:eyebrows:
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Lol - well 'little Johnny' needs a good boot up the arse!!
Marco.
Wisdom has it that your brand has to be seen as being inclusive and diverse. So really it's market forces. Or someone's interpretation of what the market forces are.
If they sell more oven chips they'll keep doing it. If they don't, expect a different style of ad campaign to come along soon.
I'll wager their research shows that 90% of oven chips are bought by women (or someone identifying as a woman).
So although us blokes (and those identifying as blokes) see the ads and scoff derisorily, women are more likely to think 'Ah that's lovely.'
Personally I've got more of an issue with that ad where a mature woman refers to her urine as 'wee'. I mean really?
There's another one, again a bird who won't see forty again, talking about her 'tummy'.
I'd ban the lot and spend the money instead on teaching folk how to cook!
Let's get BACK to BASICS:exactly:
Marco.