Originally Posted by
Mike_New
Hi Francois and Marco,
I hear what you are saying, however it is the fact that anything to do with the SL1200 sales wise, is to be operating in a very niche market. I have looked at the online magazine site that you mentioned Marco and I could only find a couple of articles on the SL written about 5 years ago. Sure I will contact them and see what they say, thank you.
I don’t think Mr. Price would be interested in talking to me, as he is a close friend of Cawley. I did offer to supply a bearing to him for free at HFW, for use on his testbed SL but got no reply.
As for putting together an evaluation kit, this is possible, but to ship it to all the “reviewers” would be very costly and they all have their own time frames to work in, so the delay for any positive results would be measured in years. Sure I could send out just bearings to all the candidate magazines, but this would also be very costly, resulting in a large upfront capital outlay, which I am not interested in; for instance I would have to make a batch of 25 just to meet this requirement, even if I could determine the best mags to contact.
I think you are correct in assuming there is a still large potential market for the bearings among the large population of audiophiles who have SLs. However I believe that the very real marketing problem is one of language.
For instance I have only sold 2 bearings in China (how many people live there?) So, yes I need to join a Chinese forum and put Chinese on my website. Only one problem!! This also I believe pertains to Europe, in particular Germany, France, Italy, Spain, and others; where I guess they have their own Audio forums. This of course is where agents/distributors become useful, but the downside is that they require margins for their efforts so the price has to be increased, which is not unreasonable.
I have tried to work with some people in Europe who may have the time to be interested in actively participating on a local forum, and to represent my Bearings for a margin on the price. But nothing ever really happened.
The US should be good for a much larger uptake, but again as you say getting into HiFi mags is important. And most of them do not do reviews for free, you have to advertise with them which again is expensive for such a niche market.
In summary, getting out to a wider audience on the internet which has a proactive interest in the SL, is the better path to follow I think. How to do this effectively is the big question.