Tell Me Something............Anything!

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Originally Posted by Macca

I think you're putting the cart before the horse. Did McDonalds create a crap burger then brainwash people to like it, or did they create a burger that (a lot of) people like? Seems to me the latter is a much easier task than the former.

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Then, I'm sorry, you don't understand how subliminal advertising or marketing works, and the creation of a brand and the concept of giving people what they *THINK* they want, then profiting from it, by servicing and nurturing that 'want'... It's a classic marketing strategy, and the main reason why these idiots, despite having to wait in queues for hours, are flocking to Ikea and McDonalds, even if they don't realise it!;)

These huge companies invest multiple millions of pounds on subliminally 'embedding' their brand names into people's brains, via various different means, as they know it pays off. It's also why folks continually flock to buy the latest iPhone, and will sleep overnight outside of shops, in order to be first in the queue to get one... It's a form of brainwashing, pure and simple!

And it *is* a crap (grossly overpriced) burger, in comparison with the definition of a TRULY great burger, such as with access to a charcoal grill, you can easily make at home for half the price! But for the lazy, brainwashed masses it'll never be the same, as it's not a 'McDonalds'...:rolleyes:

Marco.

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Originally Posted by Marco

Then, I'm sorry, you don't understand how subliminal advertising or marketing works, and the creation of a brand and the concept of giving people what they *THINK* they want, then profiting from it, by servicing and nurturing that 'want'... It's a classic marketing strategy, and the main reason why these idiots, despite having to wait in queues for hours, are flocking to Ikea and McDonalds, even if they don't realise it!;)

These huge companies invest multiple millions of pounds on subliminally 'embedding' their brand names into people's brains, via various different means, as they know it pays off. It's also why folks continually flock to buy the latest iPhone, and will sleep overnight outside of shops, in order to be first in the queue to get one... It's a form of brainwashing, pure and simple!



Marco.

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Well,,,,no. Brand identity is about discriminating your product from the competition. It isn't about creating a demand where none exists. There's a demand for affordable fast food, advertising is about getting people who are looking to buy it to buy yours and not the competitions. If there was no demand then there would be no product to begin with.

There are upmarket burger chains offering much better burgers than Mac Ds. But they are not competing for the same demographic. There's a demographic that can and will pay ten quid for a gourmet burger. Mac D is not aimed at that demographic. Likewise Ikea is not aiming at the demographic that wants traditional, high quality or bespoke furniture - your demographic? - or people who don't give a toss about furniture providing it functions adequately for the purpose - my demographic. But people need furniture of some description in the same way they - at least occasionally - need food on the go.

if I went round the streets collecting dogshit, froze it, and then started a business selling it how many people would buy it? None. Not even if I spent hundreds of millions and employed the best advertising and marketing consultants in the world. Because there is zero demand for frozen dogshit.

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Originally Posted by macca

well,,,,no. Brand identity is about discriminating your product from the competition. It isn't about creating a demand where none exists. There's a demand for affordable fast food, advertising is about getting people who are looking to buy it to buy yours and not the competitions. If there was no demand then there would be no product to begin with.

There are upmarket burger chains offering much better burgers than mac ds. But they are not competing for the same demographic. There's a demographic that can and will pay ten quid for a gourmet burger. Mac d is not aimed at that demographic. Likewise ikea is not aiming at the demographic that wants traditional, high quality or bespoke furniture - your demographic? - or people who don't give a toss about furniture providing it functions adequately for the purpose - my demographic. But people need furniture of some description in the same way they - at least occasionally - need food on the go.

If i went round the streets collecting dogshit, froze it, and then started a business selling it how many people would buy it? None. Not even if i spent hundreds of millions and employed the best advertising and marketing consultants in the world. because there is zero demand for frozen dogshit.

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dunno about that.. Farmfoods do well

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Originally Posted by Macca

Well,,,,no. Brand identity is about discriminating your product from the competition. It isn't about creating a demand where none exists. There's a demand for affordable fast food, advertising is about getting people who are looking to buy it to buy yours and not the competitions. If there was no demand then there would be no product to begin with.

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Yeah, but that's not what I mean. I'm talking about subliminal [the key word in terms of my point about brainwashing] advertising, not brand identity. The two are completely different. Read what I wrote again, and if you still don't get it, then we'll have to leave it there, and agree to disagree, as I don't have the energy for a circular argument.

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There are upmarket burger chains offering much better burgers than Mac Ds. But they are not competing for the same demographic. There's a demographic that can and will pay ten quid for a gourmet burger. Mac D is not aimed at that demographic. Likewise Ikea is not aiming at the demographic that wants traditional, high quality or bespoke furniture - your demographic? - or people who don't give a toss about furniture providing it functions adequately for the purpose - my demographic. But people need furniture of some description in the same way they - at least occasionally - need food on the go.

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Yeah sure, but I don't what that's got to do with what we're discussing?:scratch:

Marco.

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Originally Posted by struth

dunno about that.. Farmfoods do well

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:lol: Anita thinks I'm losing it, laughing ay my laptop

You were saying that marketing is about giving people what they think they want, implying that no-one would want burgers unless they were told they want them. But people do want burgers, the purpose of marketing is not to create a demand for burgers but to direct the existing demand to your brand of burger.

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Originally Posted by Macca

You were saying that marketing is about giving people what they think they want...

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Nope, that's why you're not getting it, and therefore missing my point. My main point was about subliminal advertising 'embedding' the brand name of a big company into the minds of their customers, or potential customers, making them WANT to buy that product without them realising it - and both McDonalds and Ikea do that very successfully!

That's my last attempt now to get you to understand before giving up!;)

Marco.

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Originally Posted by Marco

Nope, that's why you're not getting it, and therefore missing my point. My main point was about subliminal advertising 'embedding' the brand name of a big company into the minds of their customers, or potential customers, making them WANT to buy that product without them realising it - and both McDonalds and Ikea do that very successfully!

That's my last attempt now to get you to understand before giving up!;)

Marco.

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No, I'm struggling with this a bit too - where does this McDonalds subliminal advertising appear? I can't say I've come across it, but maybe that's the point. You seem to have noticed it though. Now it clearly isn't working on me as I don't care for McDonalds, and haven't had one of their burgers in years - how long since you had one?

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Originally Posted by Marco

Nope, that's why you're not getting it, and therefore missing my point. My main point was about subliminal advertising 'embedding' the brand name of a big company into the minds of their customers, or potential customers, making them WANT to buy that product without them realising it - and both McDonalds and Ikea do that very successfully!

That's my last attempt now to get you to understand before giving up!;)

Marco.

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Well I don't disagree with that but it still won't make people eat burgers that they don't like, at least not more than once. Macdonalds go to a lot of effort to produce burgers that a lot of people do like. Which was the point I was making when I said you were putting the cart before the horse. It doesn't mean that people are brainwashed into liking something they would otherwise dislike, which is what you seemed to be saying.

The purpose of the advertising is to influence them towards selecting Macdonalds as opposed to trying another brand. And to eat Macdonalds more often than they otherwise would.

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Originally Posted by Macca

Well I don't disagree with that but it still won't make people eat burgers that they don't like...

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Yes but if you enjoy burgers made by fast-food chains on a similar level, most of which are much of a muchness, then if the brand name of the company in question has been successfully embedded in your mind, via subliminal advertising, then you'll be more likely to buy theirs, than a competitor's.

And this bit is key to you understanding my point - if a burger chain spends enough money on such advertising, and does it well, then it gets to the point that whenever someone wants a burger, ONLY theirs will do - not necessarily because it's THE best burger in the world, but rather it's what they've been 'conditioned' (or brainwashed) into believing is what they WANT.

*That* is my point - and only subliminal advertising (as part of a company's marketing strategy) can successfully achieve it, and control your choices accordingly.

If you remember, we've been here before with brown sauce. You've been brought up to believe that the flavour of HP is what defines the true taste of brown sauce, and would still consider that to be the case even if you tried something else that you thought was *actually better*. But it still wouldn't be HP, so HP is what you'll continue to buy, regardless.

And it's exactly the same with products from McDonalds or IKEA, and what makes the brainwashed masses queue up for hours, if necessary, in order to obtain them.

Hopefully you can see where I'm coming from now, and if not, I give up!

Marco.
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