...or Longines (because I'm wearing one)
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A Longines is no good where I am from. No one has heard of it. They will think you paid five quid for it down the market ;) Rolex, OTOH, has brand identity.
Rolex isn't a watch, it's jewellery. In a similar vane, Harley Davidson isn't a motorcycle, it's a lifestyle. ;)
Double the price of kit and you could find you sell more - as "you get what you pay for".
If there are just a few people prepared to pay silly prices then you don't have to worry about the hoi poloi - or everyone here !
:)
Not neccesarily at the other end are those whose system/s "are good enough for me"
In that case any watch that is not a black plastic Casio digital is jewelry, is it not? Part of the problem is that if you work in business you are subject to the 'watch check' like it or not and people do make value judgements about you based on that.
This also presumably applies to the serious price tag hi-fi. You cannot have your multi-million dollar Manhatten loft apartment supplied with sounds by a set of Wharfedale diamonds and a Sony integrated. Your friends will get nervous - they will think there is something wrong with you. Show them $100k of exotic kit you hardly ever use and they will relax. It is sad but true.
Yup. I can see that. S'pose it correlates to cars.
Plenty of the older generation driving nice, or nice to them and their friends, motors. Do they *drive* no never.
Why spend all that money ?!
Being a cheapskate I bought a 2nd hand 1996 Saab a few years ago as my even older one was terminal. Goes like stink, but I can't *drive* it anyway with crowded roads, speed limits, cameras
Be interesting to see what these high spending on hifi guys drive, where they live, size of TV etc