...and get a pal to swap it round without you knowing what it is! That should put some perspective on things for you and your wallet may be very pleasantly surprised - done it myself a long while ago when this cable was given away with every Linn Classik sold and we had the chance to freely compare it :)
Now installed. Very nice sounding cable, it's all there from first impressions. It's got to be the best value cable on the market, lovely thick copper strands in heavy duty plastic.