Neil McCauley
01-07-2008, 07:46
If Krell equipment is so good, then why does so much of it on eBay remain unsold?
If you look at the worldwide eBay sales of Krell during the past few weeks, and put a minimum value of £200 (to exclude brochures, spares and so on) in the search filters, you’ll find today that 33 items were listed during the period and failed to sell i.e. 60.6% failed to reach their asking price.
Check here: http://completed.shop.ebay.co.uk/items/?_nkw=krell&_in_kw=1&_ex_kw=&_sacat=293&LH_Complete=1&_mPrRngCbx=1&_udlo=200&_udhi=&_samilow=&_samihi=&_sadis=200&_fpos=&LH_SubLocation=1&fsradio2=%26LH_PrefLoc%3D1&_sargn=-1%26saslc%3D2&_salic=3&_saact=3&LH_SALE_CURRENCY=0
Is it because (a) post 1990 Krell equipment is not perceived as sonically attractive as their classics on which their reputation was built i.e. KSA-50, KSA-100 and KMA-100 or (b) that Krell sellers are unrealistic about how others value this gear?
To set this into some sort of perspective, I’ve just carried out the same exercise with PS Audio equipment and Bel Canto equipment using the same parameters i.e. over £200 and worldwide.
5 Bel Canto items were advertised and 4 remained unsold. A ‘failure rate’ of 80%.
Check here: http://completed.shop.ebay.co.uk/items/?_nkw=bel+canto&_in_kw=1&_ex_kw=&_sacat=293&LH_Complete=1&_mPrRngCbx=1&_udlo=200&_udhi=&_samilow=&_samihi=&_sadis=200&_fpos=&LH_SubLocation=1&fsradio2=%26LH_PrefLoc%3D1&_sargn=-1%26saslc%3D2&_salic=3&_saact=3&LH_SALE_CURRENCY=0
In contrast re PS Audio, 13 items were advertised and 6 were unsold. A ‘failure rate’ of 46.1%
Check here: http://completed.shop.ebay.co.uk/items/?_nkw=PS+Audio&_in_kw=1&_ex_kw=&_sacat=293&LH_Complete=1&_mPrRngCbx=1&_udlo=200&_udhi=&_samilow=&_samihi=&_sadis=200&_fpos=&LH_SubLocation=1&fsradio2=%26LH_PrefLoc%3D1&_sargn=-1%26saslc%3D2&_salic=3&_saact=3&LH_SALE_CURRENCY=0
As we are examining ratios here, the quantity of items for sale would, at face value, appear to be irrelevant. But is it? Is their some correlation between the failure rate (i.e. items that remain unsold) at the quantity of items for sale of that brand during a similar period?
My guess, and currently it only is a guess, is that owners of specific brands do, depending on one’s perspective, either have inflated / unrealistic views of a non-brand potential owner’s perception of the brand and/or the model -– whereas as others (PS Audio in this instance) are far more realistic about brand and market values?
Observations are invited. Thank you.
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If you look at the worldwide eBay sales of Krell during the past few weeks, and put a minimum value of £200 (to exclude brochures, spares and so on) in the search filters, you’ll find today that 33 items were listed during the period and failed to sell i.e. 60.6% failed to reach their asking price.
Check here: http://completed.shop.ebay.co.uk/items/?_nkw=krell&_in_kw=1&_ex_kw=&_sacat=293&LH_Complete=1&_mPrRngCbx=1&_udlo=200&_udhi=&_samilow=&_samihi=&_sadis=200&_fpos=&LH_SubLocation=1&fsradio2=%26LH_PrefLoc%3D1&_sargn=-1%26saslc%3D2&_salic=3&_saact=3&LH_SALE_CURRENCY=0
Is it because (a) post 1990 Krell equipment is not perceived as sonically attractive as their classics on which their reputation was built i.e. KSA-50, KSA-100 and KMA-100 or (b) that Krell sellers are unrealistic about how others value this gear?
To set this into some sort of perspective, I’ve just carried out the same exercise with PS Audio equipment and Bel Canto equipment using the same parameters i.e. over £200 and worldwide.
5 Bel Canto items were advertised and 4 remained unsold. A ‘failure rate’ of 80%.
Check here: http://completed.shop.ebay.co.uk/items/?_nkw=bel+canto&_in_kw=1&_ex_kw=&_sacat=293&LH_Complete=1&_mPrRngCbx=1&_udlo=200&_udhi=&_samilow=&_samihi=&_sadis=200&_fpos=&LH_SubLocation=1&fsradio2=%26LH_PrefLoc%3D1&_sargn=-1%26saslc%3D2&_salic=3&_saact=3&LH_SALE_CURRENCY=0
In contrast re PS Audio, 13 items were advertised and 6 were unsold. A ‘failure rate’ of 46.1%
Check here: http://completed.shop.ebay.co.uk/items/?_nkw=PS+Audio&_in_kw=1&_ex_kw=&_sacat=293&LH_Complete=1&_mPrRngCbx=1&_udlo=200&_udhi=&_samilow=&_samihi=&_sadis=200&_fpos=&LH_SubLocation=1&fsradio2=%26LH_PrefLoc%3D1&_sargn=-1%26saslc%3D2&_salic=3&_saact=3&LH_SALE_CURRENCY=0
As we are examining ratios here, the quantity of items for sale would, at face value, appear to be irrelevant. But is it? Is their some correlation between the failure rate (i.e. items that remain unsold) at the quantity of items for sale of that brand during a similar period?
My guess, and currently it only is a guess, is that owners of specific brands do, depending on one’s perspective, either have inflated / unrealistic views of a non-brand potential owner’s perception of the brand and/or the model -– whereas as others (PS Audio in this instance) are far more realistic about brand and market values?
Observations are invited. Thank you.
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