Neil McCauley
28-02-2017, 08:46
Adam Alter writes .....
Not long ago, I stepped into a lift on the 18th floor of a tall building in New York City. A young woman inside the lift was looking down at the top of her toddler’s head with embarrassment as he looked at me and grinned. When I turned to push the ground-floor button, I saw that every button had already been pushed. Kids love pushing buttons, but they only push every button when the buttons light up. From a young age, humans are driven to learn, and learning involves getting as much feedback as possible from the immediate environment. The toddler who shared my elevator was grinning because feedback – in the form of lights or sounds or any change in the state of the world – is pleasurable.
Sign up to the long read email
Read more
But this quest for feedback doesn’t end with childhood. In 2012, an ad agency in Belgium produced an outdoor campaign for a TV channel that quickly went viral. The campaign’s producers placed a .....
Continues at https://www.theguardian.com/technology/2017/feb/28/how-technology-gets-us-hooked
Not long ago, I stepped into a lift on the 18th floor of a tall building in New York City. A young woman inside the lift was looking down at the top of her toddler’s head with embarrassment as he looked at me and grinned. When I turned to push the ground-floor button, I saw that every button had already been pushed. Kids love pushing buttons, but they only push every button when the buttons light up. From a young age, humans are driven to learn, and learning involves getting as much feedback as possible from the immediate environment. The toddler who shared my elevator was grinning because feedback – in the form of lights or sounds or any change in the state of the world – is pleasurable.
Sign up to the long read email
Read more
But this quest for feedback doesn’t end with childhood. In 2012, an ad agency in Belgium produced an outdoor campaign for a TV channel that quickly went viral. The campaign’s producers placed a .....
Continues at https://www.theguardian.com/technology/2017/feb/28/how-technology-gets-us-hooked