Neil McCauley
04-10-2016, 09:12
Evidence shows reviewers awarded higher star ratings to products that were discounted in exchange for a review.
Amazon has banned “incentivised reviews” after evidence suggested writers typically awarded almost half a star extra compared with reviews where the reviewer paid for the product themselves.
Incentivised reviews involved companies giving big discounts to reviewers on products, although the reviews were still meant to be impartial. Amazon operates its own incentivised reviews programme, Vine, which will continue.
Amazon said it believes the Vine programme has “important .....
Continues @ https://www.theguardian.com/technology/2016/oct/04/amazon-bans-incentivised-reviews-impartiality
Amazon has banned “incentivised reviews” after evidence suggested writers typically awarded almost half a star extra compared with reviews where the reviewer paid for the product themselves.
Incentivised reviews involved companies giving big discounts to reviewers on products, although the reviews were still meant to be impartial. Amazon operates its own incentivised reviews programme, Vine, which will continue.
Amazon said it believes the Vine programme has “important .....
Continues @ https://www.theguardian.com/technology/2016/oct/04/amazon-bans-incentivised-reviews-impartiality