Neil McCauley
27-06-2016, 13:53
This is the first in a series of articles canvassing industry opinion about topical issues. Attitudes toward the application of social media in brand promotion towards potential customers is the focus here. Inevitably, the discussion embraces considerations of the relevance of Facebook and Twitter to end-users, and perceptions of their effectiveness in engaging with interested persons when compared to printed audiophile magazines.
Today we are proud to welcome Harbeth’s brand manager Emma Smith and her responses. Thank you Emma.
Neil McCauley / editor in chief
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Q1: Emma, what’s Harbeth's perception of the importance or irrelevance of Facebook in reaching out to potential buyers?
Facebook has become increasingly important in raising awareness of our brand to a younger demographic; our future buyers. Not only that, it’s a way that we can interact with customers and potential customers as well as provide a human voice behind our brand.
Q2: Re Facebook, is there in your view a age-gap between us in the industry and the average age of our target market and if so, should we and can we do anything about it?
Yes and no. The .....
Continues at http://www.hifianswers.com/2016/06/harbeth-their-views-re-social-media-in-our-industry/
Today we are proud to welcome Harbeth’s brand manager Emma Smith and her responses. Thank you Emma.
Neil McCauley / editor in chief
---//---
Q1: Emma, what’s Harbeth's perception of the importance or irrelevance of Facebook in reaching out to potential buyers?
Facebook has become increasingly important in raising awareness of our brand to a younger demographic; our future buyers. Not only that, it’s a way that we can interact with customers and potential customers as well as provide a human voice behind our brand.
Q2: Re Facebook, is there in your view a age-gap between us in the industry and the average age of our target market and if so, should we and can we do anything about it?
Yes and no. The .....
Continues at http://www.hifianswers.com/2016/06/harbeth-their-views-re-social-media-in-our-industry/