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View Full Version : How to choose a name for Hi Fi, or maybe not



Firebottle
30-04-2015, 07:17
This made me laugh out loud:

http://i.ebayimg.com/00/s/NzAwWDcwMA==/z/09gAAOSwqu9VPfO7/$_1.JPG

Full advert http://www.ebay.co.uk/itm/Nobsound-EL34-Hifi-Single-ended-Class-Stereo-tube-amplifier-Black-Mini-AMP-DIY-/281674959962?tfrom=281492870947&tpos=right&ttype=price&talgo=undefined

:lol: Alan

Gordon Steadman
30-04-2015, 09:53
Ah well, there is a good reason for such a name in Japanese you see. Its a shortening of Nobu, which is a popular boy's name and means 'enduring' so quite relevant I guess.

Someone could have done a bit of research for the English market perhaps:eyebrows:

PS Mind you, I'm not sure if it means the same thing in China!!

walpurgis
30-04-2015, 10:03
I've seen that gear a few times and thought it daft.

Macca
30-04-2015, 11:27
I see they have a registered trademark on the name. Very wise, without that there would undoubtably be a deluge of 'Nobsound' copy-cats...

hifi_dave
30-04-2015, 12:00
There are others. What about Schiit ?

Interesting products but I'm not sure I can recommend to customers and keep a straight face..:rolleyes:

Ammonite Audio
30-04-2015, 12:50
There are others. What about Schiit ?

Interesting products but I'm not sure I can recommend to customers and keep a straight face..:rolleyes:

I think that's actually very clever marketing - nobody was ever going to forget the company name after hearing it just once!

awkwardbydesign
30-04-2015, 13:05
I just bought a case from Douk. Some of their stock is in the UK, so avoiding postage and import charges.
http://image4.pushauction.com/0/0/a0e33258-4283-401f-a9c9-cfdc68581dd2/b187fa0f-76fc-8b0b-64fe-30f9478757a1.jpg
I rather like this case, but the Krell logo is dishonest. It would make me suspicious of any of their other claims.
http://i.ebayimg.com/00/s/NDY4WDc5OQ==/z/u9kAAOSwD0lUdyUe/$_12.JPG

Barry
30-04-2015, 13:51
What can sound innocuous in one language can sound embarrassing in another. The above cited "Schiit" is one, so to is the electrical white goods manufacturer "SMEG".

There are many words and names in Thai which pronounced correctly sound rude to English speakers, and the same is true for other languages, such as Indian where Anal is a popular boys name and Deepshit is a not uncommon family name. Probably the most embarassing name to an english speaker is the Dutch name Kundt. The "d" is silent, so it is correctly pronounced as "Cunt".

There used to be a British company that made electrical test equipment: Wayne - Kerr. The company was named after two film actors that the company owner liked: John Wayne and Deborah Kerr. However after the company changed hands, its name was changed as it was thought Wayne - Kerr sounded too much like "wanker".

Clearly one has to be careful when choosing a name for an international market, but to snigger at a potential embarrassing name is a bit infantile in my opinion.

Macca
30-04-2015, 14:13
I rather like this case, but the Krell logo is dishonest. It would make me suspicious of any of their other claims.
]

To be fair Krell did rip their name off from the real Krell from Forbidden Planet. Okay so the Krell are not around to sue having been the cause of their own extinction but there is still a moral case to be answered IMO...

Gordon Steadman
30-04-2015, 14:59
To be fair Krell did rip their name off from the real Krell from Forbidden Planet. Okay so the Krell are not around to sue having been the cause of their own extinction but there is still a moral case to be answered IMO...

Surely they could just call up the monsters from the id to get revenge? Who needs to be corporate to do that?

Macca
30-04-2015, 15:34
Good point, well made.

Audio Al
30-04-2015, 16:37
They could do a range of upgrades as well

The " Bell End "

The " Prince Albert "

And the ultimate " Big Red Throbber "

:D

Marco
30-04-2015, 16:58
And for those who like to be 'blown away' by hi-fi upgrades, there is the 'Fart Gas SE [flatulence modified] MKII, with added chuff factor'.

Marco.

struth
30-04-2015, 17:26
......and the ultimate..."Rear Admiral":wierdthread:

Covenant
30-04-2015, 19:04
William Shatner put his name to a range of ladies underwear. Shatner knickers didn't catch on.....

Marco
30-04-2015, 19:10
Captain Skidmark? :D

Marco.

walpurgis
30-04-2015, 19:14
His hardwear sales were OK though. The Shatner Bucket was popular. ;)

struth
30-04-2015, 19:43
Will Riker’s dating philosophy: ‘If at first you don’t succeed, try Troi again’
What do Romulan frogs use for camouflage? ~ A croaking device

Audio Al
30-04-2015, 19:43
Mens undies " Shatner Pants " :D