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Is Inertia Contributing To Overpricing?
There has been a growing trend by insurance/utility companies etc to view loyal customers as fair game to hike up prices assuming customers can't be bothered to move. I now have an annual ritual to shop around for car insurance by way of example. I wonder if some audio companies, with upgrade ladders into which customers 'lock in' are playing the same game, creating new products at very high prices, assuming people will pay up rather than jump ship, irrespective of value. Any thoughts?
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