I have heard the argument that as long as the purchaser “Believes”, he hears a difference, then he has his money’s worth. He spends his money to make himself happy, and if he believes it sounds better, and makes himself happy, does it matter if it’s real or not? If he swears that the salt and pepper shakers he has taped to his wires are making all the difference, who are we to burst his bubble?

Personally I think that’s a load of bullocks, but, live and let live is not a bad motto.

Russell