After an anecdotal chat with a friend, about ads that appeared on his browser for products he was discussing (but not searching the net for) with his wife, I did an internet search to see if there was any possibility that it could be more than just coincidence. It turns out there is a lot of very similar stories out there, and a Google product that records everything we say for the purposes of fine tuning our internet usage.
If this is the case, are you comfortable with it happening? Is it just the way digital life is these days or is it nothing more than paranoid conspiracy theory ramblings?