Yes, Simon, but the key words there are "some" and "sometimes". Sure, some hi-fi owners will have been fooled, sometimes, with all sorts of things over the years (me included), just not ALL the time whenever someone hears something that doesn't conform to the contents of 'Johnny's Book of Physics', thus is automatically dismissed as 'imagined'.
Others and I have been experimenting in mains related areas with hi-fi equipment (mains leads, separate spurs, dedicated earths - all sorts of stuff), for YEARS. I first got into it in the mid 1990s, and since then have always heard differences (both improvements and non-improvements) with the various things I've tried.
In terms of mains leads, you don't even have to spend much to get something that performs better than a standard kettle lead.
I've got a lead constructed with Belden mains cable, fitted with quality, but not expensive connectors, and it cost me less than £30 - and that allows my system (even my 'lowly' home-cinema amp) to perform better than the poor quality items (in comparison) they were supplied with. It's not necessary to spend a fortune on these things, so one isn't always seduced by 'jewellery'.
Now, having heard easily discernible and repeatable differences with such mains leads in various different systems, with various different equipment, over the last 20-odd years, and then some EE comes along and tells me, ignore all that experience and everything you've heard to date, as it's all bollocks, I'm expected to just automatically do that...??
Come on! No-one who's got any faith in their judgement would
Therefore, I'll simply enjoy the genuine sonic benefits I *know* I've experienced, and when man-made science catches up with my God-given senses, we might get a proper explanation for what's going on, other than (rather lazily) automatically laying it at the door of being fooled...
Plus, as I've said, I believe that as much as people may sometimes be fooled by expectation bias, so are they also fooled by confirmation bias: the tendency to process information in a way that conforms to one's preexisting beliefs or hypotheses. I suspect that quite a few objectivists in particular, suffer from the latter
Marco.