I think it will get to them for the smaller players certainly, if the industry does better on the whole. The ed sheerans etc will always do well because they have huge impact. But the music market is now half what it was in 2000 by revenue, when cd started declining. So it's more difficult for record companies to pay relatively unknown artists more cash with the same costs they have. Digital distribution is cheaper clearly but this is not reflected in the model at the moment as most streaming firms like tidal, Spotify, are loss making. I suspect due to marketing and implementation costs which must be huge. Record firm are making money but a smaller section of the pie. The new artists will command more from pay per stream royalties as the overall size of the streaming market gets bigger and they will do that if more people buy into streaming, because the relative proportion of money to be made from records is tiny in proportion to that which could be made by them via streaming (which is increasing much faster than vinyl and a much bigger market to vinyl too). Whilst I think it's good to support artists with vinyl purchasing, if people really want to support artists to the way music is now being listened to, buy vinyl I'd say, but get a streaming sub too. Enough said from me.