While all this technical postulating is fascinating, I find it rather circular and completely pointless, as in the end the manufacturer will make the claims that he feels are justified about his product, regardless of whether they are 'scientifically provable' or not. If you don't agree with his claims, then go through the proper formal channels. Circular debates like this (although friendly and non-confrontational) will not solve anything.
Therefore, we're back to the beginning, and the simple assessment procedure of judging the product by using yer lugs! If these cables make your system sound better to YOUR EARS, then they are better, to YOUR EARS - simples!!
So I suggest that interested parties take up Dom's offer of trying before buying, chaps, and we leave it there.
When someone has actually tried the cables in question, they can then give some feedback based on the practical experience of having listened to their effect, and others can glean from that what they wish. Ultimately, on a subjectivist site like AoS, that is all that matters.
Marco.