Originally Posted by
Minstrel SE
Yes hang on Im trying to put them out of my mind. I will try and come up with examples. Those Vodaphone ads have me reaching for the sick bucket but there are many more. Just tell us the phone charges and coverage benefits....we will do the rest..... making friends and getting on with life.
The big mac advert that had to apologise for exploiting bereavement...the ads like Heineken implying that it brings people with oposing views together. They are not the only ones using that bringing people together slant.
Oh and Pepsi in that shameless catastrophe of an ad which was actually mocking the black lives matter movement.
I can make an allowance for charity ads and I was looking at some examples on the emotional branding page. There is a debate there but tugging at the heart strings is what they are about
Im talking more about the mini story scenario and then it pans out to a car for example. Banks that show a little story of a lifecycle as if they are our best mates other than the fact they are charging interest on a loan and vigorously dealing with defaulters
Tell me directly about the products if they must but dont link it all with a load of emotional B/S. I would like to see somebody defend this type of advert as they are getting worse