I run a small, very high quality PA system.
When I install it in a venue I am often asked why I'm not using the installed PA system.
"Because it's made by Bose." I answer.
They often come back and say, "The guy who fitted it says BOSE are 'The Best.'
Surely you've heard the BOSE Waveguide Radio?"
At this point I turn and put my JBL Control 5 speakers on their stands...
Bullshit really does sell excrement.